Patience Randle created her brand Ink & Fable for the sole purpose of storytelling and connecting with fellow bookworms and creatives. In less than a year, @inkandfable has gained over 15,000 followers.

This rapid growth has provided Patience with the opportunity to tell brand stories by utilizing both her photography, social media skills and personal engagement to connect with her audience. In today’s world, it’s important to form authentic relationships in order to truly engage your readers. It’s about more than just posting a photo and a hashtag, it’s about telling your story.